Daniel Whitmore — Editor profile

Daniel Whitmore — Editor profile

UK-based broadcast rights writer covering Premier League television deals since 2016.

I have been writing about Premier League broadcast deals since 2016, which is to say I have been writing about the same handful of executives shouting at each other across a table for nearly a decade. Before joining Hesgoal I spent years at Goal.com, mostly covering rights tenders, kickoff time arguments, and the slow grind of pay-TV consolidation in the UK. None of it is glamorous. Most of it matters.

I am based in the north of England. I do not particularly care which broadcaster wins which package, only that fans understand what they are paying for and what they are getting. The honest answer is usually less than the marketing suggests.

What I cover

  • Premier League rights cycles — the three-year auctions, the package splits between Sky, TNT, and Amazon, the per-match valuations that nobody likes to publish
  • EFL and lower-league broadcasting — Championship streaming on iFollow, the National League’s BT/TNT arrangement, and the awkward midweek scheduling problems
  • Champions League and Europa League UK rights — how TNT Sports inherited the BT package, what changed, what did not
  • Streaming versus linear — Amazon’s December fixture rounds, Sky Stream, NOW TV, and whether the average fan is meaningfully better off
  • Schedule politics — kickoff time complaints, fixture compression, the Premier League’s broadcast calendar as a public-relations exercise

Editorial principles

I write what the contracts say, not what the press releases want me to say. If I cannot find a primary source for a number, the number does not appear in the piece.

Contact: [email protected]

Hesgoal is an independent editorial publication. We cover broadcasting rights, match schedules, and legal streaming guides. We do not host, link to, or facilitate access to unauthorized streams. All streaming recommendations refer to legally licensed broadcasting services. For DMCA / copyright concerns: [email protected].