Hesgoal is a small editorial operation that writes about who broadcasts what, where, and for how much. The work is mostly unglamorous — reading rights announcements, comparing them with the press releases of three years prior, and trying to explain to readers what has actually changed. These are the rules we follow.
Sourcing
We work from primary sources first. That means broadcaster press releases, league communications, regulatory filings (Ofcom, the European Commission’s competition decisions, Companies House where relevant), and the trade press — Sports Business Journal, SportsPro, the Financial Times’ media desk, and the Athletic. We use Twitter and similar feeds to spot a story; we do not use them as evidence.
Where a number is contested — and broadcast rights numbers usually are — we attribute it to the outlet that published it and we say so. “According to Sportico” is not lazy attribution; it is honest attribution. If we cannot verify a figure, we either leave it out or we caveat it explicitly.
Fact-checking
Every guide that includes a price, a kickoff time, a package count, or a date is checked against the broadcaster’s own published page on the day it goes live. If Sky Sports advertises a £30 monthly package, we look at the Sky Sports page; we do not trust our memory or last quarter’s article. Quotes are checked against the original source recording or transcript where available. Editorial pieces with a named author go through a second-pair-of-eyes check before publication.
Update cadence
Broadcast guides — the team-by-team and league-by-league pages — are reviewed every quarter. That means four scheduled passes per year, plus an unscheduled refresh whenever a major rights deal is announced (a new Premier League cycle, a Champions League tender, an Apple/Amazon entry into a market). Editorial features (analysis, opinion, reviews) carry their original publication date and a dateModified field if we have substantively revised them later. Cosmetic edits — typos, broken links — do not count as substantive.
Corrections
If you spot an error, write to [email protected]. We commit to a response within 48 hours and a correction within five working days where the error is confirmed. Corrections are noted at the foot of the article, with the original wording preserved where the change is material.
Independence
We do not take affiliate revenue from broadcasters or streaming services. We do not have commercial partnerships with Sky, TNT, Amazon, DAZN, or any of the other names that appear regularly in these pages. Our hosting and editorial costs are covered by display advertising sold through standard programmatic networks, which means no broadcaster has any say in what we write or when we write it. This is not a virtue; it is the only arrangement under which the writing is worth reading.
Disclosure: AI-assisted research
We use large language models to assist with research — chronology checks, first-pass drafting of broadcast tables, translation of foreign-language source material. Every piece is reviewed, fact-checked, and signed off by a named human editor before publication. No article on this site is published without human editorial oversight. If a piece reads as though it was written by a robot, that is a failure of editing, not a feature; tell us, and we will fix it.
Contact: [email protected]